Great discussion!
Wow, I'm really loving this discussion! It's great to have so many marine experts talking about rendering and how they work.
From the "Urban Voyage" perspective, I think the choice between high-res images, vs. simple renderings vs. artistic sketches vs. physical scale models is more about personal preference, working style and what the customer wants/needs.
I'm amazed with the beauty and talent required to produce hand drawn sketches and think this will always be a natural method for concepting and presenting ideas. Our 3D process normally involves iterations that progressively get better as we move through a project.
It's not uncommon for the team at Urban Voyage to start with very basic "block" style images that communicate general form and light.
Omeron your point about money well spent is very valid. It does not matter what industry you are in - people have to communicate ideas and sell things.
Yipster your point about hi-def is totally accurate - there is more time involved. That said, we are finding that because our pipeline/workflow is well developed, the team can turn around 3D renderings within a couple of days to several weeks.
We're noticing that software is making leaps and bounds - the flipside being the time it takes to constantly remain ahead of the game or even to stay current is considerable.
Jonathan Cole - I really like your point about getting the agreement of the customer and/or investor. We are finding that our renderings are used right at the front-end to engage the customer and gain approval/sign-off. What this means for the designer and yard is a quicker (or more accurate) process resulting in less problems and a happier client.
Alik - agreed. Renderings must serve the design process. Not detract or distort it. We try not to focus on realism (that's a nice by-product), but focus on communicating the right aspects of the design that are unique or need highlighting. We try to communicate the "mood" and "feeling" around a particular space or environment.
In my view, rendering, or more accurately the process around creating hi-resolution images, can bring various people together. We have experienced first hand how 3D can be a kind of uniting factor that brought the developer, architect and customer to a better end result.
Alik - The Urban Voyage team is made up of 3D graphic artists, specialists in their field. We are very careful not to promote ourselves as designers. Yes, often we do contribute to the design, however only if requested and if it serves the project. Being a "designer" is very different from being a "3D graphic artist".
SC1 - I love the renderings, they have a really nice feel to them. The point you make about people wanting to "see" their boat on the water is accurate with us. When selling a Ferrari the guy wants to make you imagine (if not test-drive) what it would be like to sit in it, race around the corners, wind in your hair, etc. I think it's the same with yacht/boat marketing - check out some ads. I think you'll find they promote the lifestyle around owning a luxury boat.
MikeJohns - We've seen first hand architecture clients spend hundreds of thousands on pitching for work and when you have that much invested, you want make sure you win!
When you can do photo-real why would you use pseudo-real rendering?
FAST FRED - perhaps you are right. We've looked into various "3D printing" technology that uses layers of powder and resin to literally "print" a 3D model. I'm not convinced this technology is there yet. The results are ok, however very crude and you'd be better with a scale model. Surely today a DVD in your pocket is just a good as a physical scale model?
3D printers can easily cost $100k+, there is already 3 (that I know of) in New Zealand and Weta Digital own one!
Let's keep this thread going!
Rich
P.S. Here is one of our latest WIP yacht renderings: