3D replies
Eric - thanks for your post. We're charging our renderings on top of the fees charged by the designers and builders. This means that the owner has seen the benefit of having the renderings and is willing to pay over and above for this service. I do agree in part about the size of project; however 3D renderings are also extremely valuable for production boats and marketing.
Brian Eiland - thanks for the great comments! You can't compare the renderings and drawings - they are just so different!
MikeJohns - Good point about too much glitz. From my point of view, this is more of a personal preference thing (i.e. what serves your design process best) and how demanding your client is! On the Bristolian project we've been involved from the beginning and so our work has evolved throughout the design process and throughout the various stages. It certainly helps to have the concept well resolved before we begin modelling, however because 3D is beneficial throughout the design and build of a boat, it does not matter too much either way.
The process of modelling, texturing, lighting and rendering yachts in 3D actually brings forward many of the decisions and questions that need to be answered at some point. We find it's a really good catalyst for creating discussion and bringing forward issues that need to be resolved - both technically and aesthetically.
Mike I would propose that all the details (materials, cloths, patterns and colours) are part of the design and will help to sell your client.
People - 3D people are very hard to do and there are currently not many options. Either use 3D people in the scene or photographic people in post-production. Both have their draw-backs and are suited for different purposes.
Surf - 3DS Max is our primary tool.
JoanathanCole - I agree. Talent is only part of the equation. People can be talented but not prepared to apply themselves and develop their talent. Software these days is so complicated and involved that you need people to be experts in specific areas. The software and hardware can be very expensive. We run a 48 CPU render farm - and you can imagine the time and cost involved with that!
Costa - I really like your catamaran model. I can see you're still working on the water - it's one of the harder things to replicate well in 3D.
Alik - I love your comment about substituting good design by good rendering!

Brilliant. We'll struggle to make a bad design look good no matter how much fancy lighting and rendering we use. That said, what 3D rendering and good lighting can do (like photography) is to highlight the best aspects.
