Personally I'd just like to see the choice of AC boat have a logical basis. For example, what testing has been done to see whether new viewers want to see boats like the AC 72s or whether they want to see boats like the Js, Dogzilla or even an IACC boat or 12. To some it may seem obvious that the faster high-tech boats would be the new viewer's favourite but where's the evidence? Would more new viewers watch AC72s sailing because they are interested in the speed, or would more new viewers watch J Class sailing because they find huge classic boats to be classically beautiful? The info that was released about the genesis of the AC72s suggested that there wasn't market research of this type done.
A very unscientific measure of what boats people like to look at could possibly come from looking at the top suggestions when we type in things like "sailboat picture" to Google images. The top suggestions are classic boats, not high speed ones. Even typing in "catamaran picture" brings up mainly pics of cruising cats near beaches, not G Class blasting around the world.
Obviously there could be a difference between what people like to look at in a poster or pic, and what people may like to watch while racing. But surely before major decisions are made on the basis that "more people will want to watch type X" then there should have been some significant market research?
I know from years in the media that the pics that a sailor prefers can be very different to those that an art director will choose, and if decisions about putting a pic of the AC on the front page of the newspaper or in a lead story on the TV news are made in the same way then selecting a boat that has the right aesthetic appeal may make a very big difference to the amount of publicity the AC gets.
And let's not get into the issues of what type will follow in the AC spirit and tradition (if one thinks that is important) or provide valuable innovation and trickle down to the rest of the sport (if one thinks that is important).
A very unscientific measure of what boats people like to look at could possibly come from looking at the top suggestions when we type in things like "sailboat picture" to Google images. The top suggestions are classic boats, not high speed ones. Even typing in "catamaran picture" brings up mainly pics of cruising cats near beaches, not G Class blasting around the world.
Obviously there could be a difference between what people like to look at in a poster or pic, and what people may like to watch while racing. But surely before major decisions are made on the basis that "more people will want to watch type X" then there should have been some significant market research?
I know from years in the media that the pics that a sailor prefers can be very different to those that an art director will choose, and if decisions about putting a pic of the AC on the front page of the newspaper or in a lead story on the TV news are made in the same way then selecting a boat that has the right aesthetic appeal may make a very big difference to the amount of publicity the AC gets.
And let's not get into the issues of what type will follow in the AC spirit and tradition (if one thinks that is important) or provide valuable innovation and trickle down to the rest of the sport (if one thinks that is important).