As someone who raced single sculls for many years and have rowed many different sliding seat rowing boats, I have to comment on the Nelo video.
Sliding seat racing sculls have changed very little re length, width, hull profile since the 1890s. To say they are a highly evolved design would be understatement.
Many manufacturers over the years have deviated from the tried and tested (lowest theoretical wetted surface area) U shaped hull profile built appropriately long and slender to adhere to the rules and mechanics of the rowing stroke. And often they have flattened the hull bottom a bit near the centre of the hull (although this one leaves the hull near the centre U shaped and flattens the hull bottom at bow and stern.
Flat sections near the centre of the hull do make a boat noticeably slightly easier to 'sit' ie., more stability, making novice rowers often faster simply because they get to keep their blades from striking the water a bit better on the recovery. Not sure what completely submerged flat sections at bow and stern on a displacement boat with very little rocker would do, if anything.
Going for marketing driven/ design differentiated designs like Nelo has here is a viable strategy for a newcomer brand in a sport like rowing, but an uphill struggle. The thing is, squaring off the U shaped underwater profile or similar relatively small tweaks will not noticeably detrimentally affect the performance but they will make it look noticeably different and draw comment. But in a sport where athlete genetics and skill are 99% of the performance the better athlete will basically always win, within reason regardless of boat.
So in the 1990s everyone fast was racing Empacher sculls (probably initially because they were the Olympic pool boats for a period and US colleges started to think they made fast VIIIs at one point for some reason- so better athletes started getting their ( yellow with black ends ) Empacher singles, they were seen winning more races, so people thought they were faster boats.), then there was a brief excitement/ flirtation with US manufacturer Fluid Design, who had the marketing story of the first 'CFD designed' single scull, or 'shell' if we're talking American. Same thing, a handful of faster athletes got them and won some big races. Then, from about 2005 an Italian builder, Fillipi started to be the Go-to boat, can't remember why that one ignited now, but you then started to see a lot of them in Olympic finals, then shortly after every rich guy at your rowing club had one. Didn't make them any faster though...
So, because the Nelo is going to have a speed potential within 0.5% of any other reasonably recent boat out there ( whether it's 0.5% faster or slower is actually a moot point), all that actually matters is that they get them in the hands of a critical mass of very fast (like Olympic finals fast) single scullers, and then the world will consider them a fast boat. Actually measuring, objectively, the potential speed difference between this new Nelo, or a Fillipi, or an Empacher, or a Chinese boat brazenly moulded straight off an Empacher (no registration of designs or IP of any kind allowed in Olympic class rowing equipment!), is impossible. Or rather they are all so close to each other to be unmeasurable. Squaring off slightly a displacement hull well underwater will slightly increase its wetted surface area, but so little it would be unnoticeable. The psychology though of an athlete that thinks it is faster, especially if the competition also fears it is faster than their boats- now that is potentially hugely significant.
Having said all that, I do like what Nelo have been doing. I also paddle race SUPs and follow development there, and Nelo launched a hollow, ie not foam filled carbon SUP, which was a first, made sense and something I was wondering when someone would finally do it. Unfortunately, in similar scenario to single sculls described above Starboard have all the fastest male and female SUP racers on their kit, so even if the Nelo board was, say 5% faster, nobody would actually ever find out! SUP isn't an Olympic sport so the range in speed between the people at the front of the fleet compared with the people even 10 places back is other worldly. Catch 22 for new entrants like Nelo, unless they can catch athletes that are unsponsored, very up and coming, and hugely gifted.
But I love it that Nelo are trying this stuff.