Carbon-Aramid : rotting away.. ?

Thank you for this advise.
Speaking of technical benefits you are certainly right but I think of marketing. Or, put differently, technically, a small car would be good enough for everybody.

I have on my mind one of my most preferred hotel in London who has an Aman-Spa, they came up with a chlorine-free public pool 15 years ago. By that time, a chlorine-free pool was considered luxury. It still has not become the industry standard. Why?
Or talking about structures: why using PVC-liners when you can build a pool in perfectly chemical resistant PP?
Or, there are so many other polymers one could use for pools.
Or, one could combine different production techniques.. getting creative.. and design!
Pools haven't become over-designed products yet. Those pictures from standard-pools are quite the opposite of an exiting product if I look at my new phone besides my desktop. Still intrigued.

 

My first use of chlorine free pools was about 40 years ago, and it wasn't really new then. The cost and perceived hassle factor of the unknown holds back some technology.

F/G pools serve a certain segment of the market, so does concrete and plaster. There are many other possible materials, but you need a market segment that will pay the additional cost.

People will pay crazy amounts of money on cars and motorcycles to modify and personalize them. They don't typically have that same desire to customize a pool.

What's above the waterline tends to get more attention than the pool itself, or its equipment.

 

Nice, 40 years ago already? Impressive.
Market segments are one thing, I was a researcher, worked in R&D and then a lot in different start-ups. I don't think any industry is resistant to disruption. It is just the change of collective consciousness. It never stops. With the right team, you can hack almost everything - but that's just an unfounded opinion, it's not even a hypothesis - I don't know anything about your industry. Intrigued. Just dipping into the Blue Ocean. Are there any product features of a pool you think the pool industry could get rid of? Just a question..

 

Like much of the composits market for the average guy discretionary income segment, it just isn't big enough dollar wise to justify the returns on huge investments.

Keeping the costs down on the initial purchase and then maintenance is a huge selling advantage for the average pool buyer.

The high end custom stuff can tolerate the additional cost, but they have someone else handle all the upkeep and maintenance, so its less of a concern. They want a custom shape, then go all out on the landscaping and features.

Watch the custom pool shows on TV to get an idea.

 

Yeah, thank you so much. I just watched a couple of episodes to get an idea.

While we find a lot of confort in following what other people do, I don’t think this way.
Disruption always starts by contradicting what an industry believes in.
Challenging some major business assumptions is where I am starting my reflexion.
I have a meeting with a first patent attorney next tuesday. Afterwards, it will take some 18 months for the requests to be published.
Too bad that I can’t talk openly now

I’ll go back to this conversation in a year or two and tell you about my plans

 

Good luck on your venture, we need new ideas in both industries.