From the price and control technology being used, I assume the current crop of motors are mostly the permanent magnet brushed type. Greater efficiency could be achieved using an externally commutated servo type motor, but at the cost of greater complexity and additional wiring. The cost would be higher too as these require a built-in sensor, but the control losses are lower and the motor itself has less loss and therefore runs cooler, allowing a more powerful motor in a smaller package. I have no doubt we will see this, if they're not already out there in the top-end products. I would not recommend cutting the shaft down on that type, a practise which seems to be quite common.