We build the Best Boats?

[GG]

Originally Posted by apex1

Hello, calm down,
there was no competition here, nor any fight.
The only question was:
is it worth the investment!
so reply to that!
If possible with all your knowledge!

R
R

Ok huckelberry , but im dumber then a box of rocks and knowledge is something you learn while doing not earn , because everybody on gods earth can get on a site like this and all of a sudden is an expert just because they can read and did we not forget hands on experience and what type of Hamburg do you prefere ..... Micky d's or Burger King........ ha ha ha ha , just kidding ,no competition here or any fight .

[Ad Hoc]

KD

As has been noted in forms above...before you step into this, apart from the technical side, have you or someone for you, done any market research? To establish
1) Is there a market
2) what kind of boats are required from said market
3) Is this boat builder able to supply boats in said range
4) Where these guys currently sell, what is the market place and their market share like too?


Finally..ask their clients/customers, get their feed back too!

[jim lee]

The red flag to me is that it sounds like their marketing is being driven by engineering. That may build good product, but engineering traditionally does a poor job selling product.

If you can't sell 'em, you're broke.

Been there too many times!

The marketing hype should be about what you can do with the product. From the customer's point of view.

-jim lee

[Wynand N]

continually
strives to give our customers the best quality boat possible at a reasonable price

also at time read best prices...

This statement is so common in the marketing world that no one is taking it serious any more. In fact, I have a radio advertisement made (should have the Mpeg3 proof today) about our products at a local radio station, and the first thing they scrapped from my notes, yes, best quality at the best prices.

Back to my original reply. What I try to get over and as Apex has clearly stated with is Daimler thing; By flashing brand and serious products names around to impress the uninformed, and even informed people , does not necessarily means the end product is worth the ingredients. In fact, most boat builders uses what they use everyday without saying so and are successful.
Point is, quality will sell itself given time or get a proper PR thing going with some good advertising pros.