Beside we don't see nothing since they find more interresting to play with stupid website and rather childish name and text that showing the product. If they go down to hearth and show some plans perhaps it will be interesting.
(perhaps I missed that part)
They think they work for Karl Lagerfeld.
A boat is a boat, so they should talk about the boat, not how they are clever with Internet.
Ogilvy was once asked by a client: how we can improve the marketing impact through advertising?
He answered: improve the product.
This is an example of pathetic advertising about nothing, trying mostly to show they are exclusive.
They will disappear like a hundred before them all very exclusive member of chapter 11.